Ever thought about a career in marketing?
If you have aspirations to become the next Don Draper, it’ll take more than scowling good looks, a penchant for polygamy and enough Scotch to drop a rhino if you want to make it to the top.
Instead, to help brands and businesses achieve their goals, you’ll need a solid grounding in the fundamentals of marketing before you’re let loose on a campaign.
As you start your journey, any hint of Draperesque behaviour – refusing to change a single word in a piece of copy, for example – and you’ll be shown the exit faster than he downs an expensive whisky.
For those of you with a burning desire to work in this fast-paced sector, then, a marketing degree is the best place to start – but what’ll you learn and what type of job can you expect at the end of it?
Read on to find out ..
Begin at the Beginning
In the same way a surgeon devoid of qualifications wouldn’t be let loose on your burst appendix, a marketer shouldn’t be near a campaign without a rudimentary understanding of the vocation. Whether it’s an internship leading to a full-time position or the completion of a marketing degree, it’s vital you learn everything you can lest Don Draper maims you with his fedora.
Grasp the Nitty-Gritty
Typically, a didactic route into a marketing career will involve learning the principles to prepare you for a variety of roles within the sector. Whether it’s a product manager, brand manager, copywriter (hello, Don!) or advertising executive, you’ll need sparkling IT skills, top notch communication abilities and unrivalled analytical talent, to name but a few.
Set Your Sights on Employment
Completing your degree is not the end, it’s the beginning. As a result, when you find a role you’re interested in, it’s vital you showcase the skills you’ve learnt – research, creativity, and organisation – to demonstrate to a potential employer that you have everything they’re looking for. Typically, marketing requires you to think outside the box – so remember this when you apply for a position.
Find Your Forte
If someone tells you they work in marketing, it doesn’t really narrow down exactly what it is they do. Indeed, the sector is compellingly wide-ranging, with the potential to specialise in digital marketing, market analysis, market research, advertising marketing, product management … The list is endless. However, once you have a foot in the door, determine what you’re good at and stick to it.